Snapchat is currently testing a paid subscription: Snapchat+. The service will allow you to benefit from exclusive features. Here is an overview of the offer.
Snap Inc., the American company behind Snapchat, has just announced the arrival of a paid subscription. Entitled Snapchat+this service will allow its subscribers to benefit from new exclusive or early access features.
Asked by the media The Verge, Snap Inc. reveals that internal tests are already underway. “We are conducting the first internal tests of Snapchat+, a new subscription service for Snapchatters”reveals Liz Markman, spokesperson for the company.
She specifies that Snapchat+ will allow “share exclusive, experimental and preview features with our subscribers, and learn more about how best to serve our community”.
What features will be integrated into Snapchat+?
The group says no more. However, Alessandro Paluzzi, a developer who obtained Snapchat+ beta access, disclosed some of the subscription options on his Twitter account, including screenshots.
#Snapchat is working on a subscription plan called Snapchat+ 👀
ℹ️ Snapchat+ gives you access to exclusive, experimental and pre-release features such as the ability to pin 📌 the conversation with your Best Friend, the access to custom Snapchat icons, a special badge, etc… pic.twitter.com/VrMbyFlFvI
— Alessandro Paluzzi (@alex193a) June 16, 2022
Among the exclusive options being tested are a new profile badge. This badge makes it clear to your contacts that you are a Snapchat+ subscriber.
You will also be able to pin one of your contacts as your best friend. The conversation in which you are exchanging will then be highlighted. Plus, you’ll be able to see where your friend has been in the last 24 hours. Obviously, he will have to activate geolocation.
The subscription will also allow you to customize the icon of the Android or iOS application. Subscribers will be entitled to exclusive icons. Finally, it will be possible to find out how many friends have seen your Story several times.
According to the screenshots, Snap Inc. will offer the Snapchat+ subscription to the price of 4.59 euros per month. To reduce the cost, it is possible to opt for a 6 month plan for 24.99 euros (-9%) or a 12 month plan for 45.99 euros (-16%).
Read also: After connected glasses, Snapchat launches… a tiny drone
The trend of paid subscriptions
With this first paid service, Snap Inc. seeks to stem the decline in income. The firm has indeed announced results at half mast for its second fiscal quarter, causing a collapse of its stock market share.
Snap Inc. points to unfavorable economic conditions, the war in Ukraine and the new ad tracking framework implemented in iOS 14.5. This device signed Apple would have contributed to reduce ad revenue from Snapchat.
The app isn’t alone in turning to paid subscriptions to maximize its revenue. Last year, Twitter launched Blue, a premium subscription that allows you to cancel a tweet. More recently, Telegram messenger announced Telegram Premium. WhatsApp and TikTok should quickly follow in the footsteps of the competition with their own plans.