Thailand launches a strange campaign with a virtual human to warn of the dangers of dengue fever

Thailand launches a strange campaign with a virtual human to warn of the dangers of dengue fever

Thailand has launched a cryptic campaign with a virtual girl to alert people to the dangers of dengue on ASEAN Dengue Day.

Many Thai netizens have questioned the identity of a girl named Ingma, and its relevance, after the Bangkok Metropolitan Administration (BMA) and the Department of Disease Control (DDC) jointly posted her image on the town hall webpage with the following statement:

“You want to know why millions of people gave birth to this girl?

Find out the answer on June 15.”

Then came the second message, on the same webpage, asking why many people from different professions are linked to this girl, including sportsmen, civil servants, office workers, entrepreneurs, salesmen and traders, etc.

“Follow the development of his story on June 15”.

The true story of this enigmatic young girl was revealed in a 42-second music video released on Wednesday, June 15.

Ingma is a virtual human being, created by the BMA and DDC as a campaign gimmick based on information provided by dengue fever victims, to warn Thai people about the health risks posed by dengue fever.

Ingma’s face is generated from the faces of 1,237,467 dengue patients treated in Thailand over the past 15 years.

His youth also reflects the average age of the patients, who are mostly schoolchildren between the ages of 5 and 14.

The June 15 launch date also coincides with ASEAN Dengue Day.

1,952 dengue fever cases and two deaths were recorded in Thailand between January 1 and May 18, 2022, and more infections are expected mid-year during the rainy season.

See as well :

Thailand warns seasonal dengue outbreak could be serious

Natural mosquito repellent remedies: 8 methods to protect yourself

Anti-mosquito guide: all about mosquitoes to protect yourself from them


Source: Thai PBS World

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